Answers

Tackling the Topic of "Trade Spend"

By Kristin Avery

The topic of “Trade Spend” can be a difficult one to tackle. Where does one start? What key words should I type when doing an internet search? Who are experts on the topic? What information can I trust?

All right, don’t panic! Answers Systems is here to provide the answers to all your “Trade Spend” questions. You can start to tackle the topic of “Trade Spend” right here. Instead of conducting a general search on the internet that would cost you time browsing through article upon article, Answers Systems has compiled 5 of their most visited “Trade Spend” blog posts. You can trust the information provided because Answers Systems was founded by foodservice professionals and has met the unique trade spend and trade promotion management requirements of the foodservice industry for 25 years.

Now that your mind has been put at ease, here is a list of the top 5 most visited “Trade Spend” posts. If you still would like to know more about Answers Systems and our ContractPro trade promotion management solution, contact us. 

1. "Trade Promotion Management: What is Trade Spend?"

Posted by Tom Tipps

There’s been a lot of dialogue around the topic of trade-spend management in the Foodservice industry; but, in all honesty I’m not sure the industry has ever really agreed on the definition of “Trade” Spending. From my perspective Foodservice trade spending involves incentives paid by manufacturers directly to their operator and distributor trading partners…to motivate those trading partners to purchase, sell or promote the manufacturers products/brands to the restaurant…. (Read More)

2. "Trade Spending Statistics: Answers Systems Clients vs. Industry Standard"

Posted by Tom Tipps

Through our decades of experience in managing trade promotion transactions for foodservice manufacturers, Answers Systems is able to validate many of these statistics with real-world examples. Technomic says, "On average 28% of trade claims are overstated." For Answers Systems' clients the numbers range from a high of 50% for new clients to a low of 22% of seasoned clients. The critical statistic is that the dollar value of invalid claims totals 15% of the total dollar… (Read More)

3. "Data Mapping Stats - Music to My Ears"

Posted by Stacy Jackson

Do you ever get songs stuck in your head? I do. Today’s song is “Surf City” by Jan & Dean. “Two girls for every boy” and “I’m going to Surf City where it’s two to one. Yeah, I’m going to Surf City. Gonna have some fun.” It’s kind of annoying, yet it got me to thinking about ratios. Surf City apparently had a 2:1 ratio of girls to boys. I started wondering what kind of ratios I might find in the quarterly report I received regarding our data mapping for our clients'…(Read More)

4. "Ultimate Questions in Business Intelligence"

Posted by Stacy Jackson

While at work this morning, I had one of those random memories pass through my mind. It was of a scene from Douglas Adams’ The Hitchhiker’s Guide to the Galaxy. You may remember this part where Slartibartfast (crazy name, huh?) tells Arthur Dent about a race of super-intelligent, pan-dimensional beings who built Deep Thought, a supercomputer designed to calculate the answer to “the Ultimate Question of Life, the Universe, and Everything.” Much to the beings’ dismay, Deep… (Read More)

5. "Trade Spend or Trade Investment?"

Posted by Bud Hilton

In a recent foodservice conference someone made a case that manufacturers’ expenditures toward the trade should be considered “investment” not “spend.” An executive with a very large food manufacturer made the statement . . . “Don’t try to kid yourselves, most of it is spend, not investment.”…(Read More)

Print | posted on Friday, August 12, 2011 1:39 PM