Not only do we have an economic downturn, but today's businesses must navigate a number of major issues from heightened competition to a demand for more customized product. Even in tough times, a successful company must deliver on the bottom-line. There is a tendency and a mindset with most every company that to increase revenue, you just need to move more product out the door. In a challenging economic environment, the pressure is especially on to increase sales.
The obvious problem is that