June 2010 Entries
Among many pieces of information that manufacturers absolutely covet are:
Unit level data
P&L information (by contract, category, SKU, etc.)
Price Optimization capability
Market Share realization
There is a tremendous amount of energy and focus placed on organizations to select and implement great reporting and analytics tools to help plan and analyze their trading relationship data. The need to select a great reporting and analytics platform for information analysis is paramount to managing a superior business. It is, in fact, no longer a differentiator but a requirement to stay competitive.
by Tracy McQuilkin
Need some ideas on planning your next operator coupon? Here are some tips to help you make settling those incoming claims a little easier and effective:
Be specific on the guidelines
For example Buy One Get One, do you mean buy two cases and get the price of the second purchase in the form of a rebate check, or do you mean buy one case and you will ship them a second case free?