by John Nicholas
Todd is a CFO for a mid size foodservice manufacturer. He is frustrated! He just asked his Director of Finance to provide him with a report on the dollars and cents impact of raising the price on one of their SKU’s. He simply wanted to know, based on last year’s sales, what the price increase would mean for their bottom-line. It seemed like a simple request on the surface, but the Director of Finance explained to him, that before she could get the numbers to Todd, she needed