Posted by Stacy Jackson
Recently I posted about the critical steps in foodservice trade promotion management (TPM). The foundation of those critical steps for any TPM solution is standardization. I pulled the transcript of a webinar about Standardization & Communication in Foodservice Trade Promotion Management presented by Roth Block, COO – Answers Systems and Tom Rector, President – Foodservice University®. This information is too good not to share again - at least in this summary form. To